Data Room Project Status
Overview of fundraise readiness across all phases - what is complete, in progress, and outstanding.
Phase 0
Pre-Foundations
Pre-Foundations
100%
Review + timelines complete
Phase 1
Foundations
Foundations
80%
8 of 10 shipped
Phase 2
Campaign Setup
Campaign Setup
35%
FAQs shipped, targets + opening lines in progress
Phase 3
Activate
Activate
0%
Blocked by Phase 1-2
Phase 4
Due Diligence
Due Diligence
0%
Not started
Phase 5
Close
Close
0%
Not started
Fundraise Project Manager
Master tracker with timeline, investor targets, and deliverable status. Updated live.
Detailed Project Tracker
Every deliverable across all fundraising phases. Last assessed 11 April 2026.
| Deliverable | Track | Status | Review Notes |
|---|---|---|---|
| Phase 0: Pre-Foundations | |||
| Fundraising Review | Strategy | Complete | Review report produced 16 Mar 2026. Two data room audits now published (Pass 1 on 10 April, Pass 2 source verification on 11 April) |
| Set Clear Timelines + Deadlines | Strategy | Complete | Fundraising dashboard shipped (fundraising.html). Six phases, 13-week timeline April W2 to July W2, June close target. Patronus Capital top-up reflected |
| Phase 1: Foundations | |||
| Teaser Deck (8 slides) | Pitch Deck | Complete | Shipped as the Teaser deck (8 slides). Email-ready cold outreach variant. Embedded as the Teaser Deck page in the data room |
| Presenting Deck (live pitch) | Pitch Deck | Complete | Shipped as the Presenting deck (14 slides). Includes speaker notes for live pitch |
| Reading Deck (post-meeting) | Pitch Deck | Complete | Shipped as the Reading deck (22 slides plus 3 appendices). Full detail leave-behind with unit economics, named competitors, pipeline breakdown |
| Investment Memo | Memo | Complete | The entire data room serves as the investment memo. 23 structured pages covering company, product, market, competitors, GTM, traction, team, security, roadmap, the ask, financial model, document library, and FAQs. Reading deck (22 slides plus appendices) is the standalone written companion |
| Financial Model (v2, Unit Economics) | Data Room | Complete | Driver-based v2 model shipped (Python engine + formula-native Excel). Interactive Financial Model dashboard with 6 charts, scenario toggle, KPIs, P&L, unit economics, valuation. Headlines: ARR £732K/£5.7M/£15.5M, NRR 125%/108% cohort-based, LTV:CAC 8-17x, CAC payback 7-14 months, profitable 2028 with £4.0M EBITDA. Advisor briefing in the Model Review (Advisor) page |
| Valuation Framework | Data Room | Complete | Lives in the Financial Model dashboard with comparable transactions (Unique AG, Nevis, Avantos, Sherpas, Conquest Planning), ARR multiples (10x-20x), three scenarios (Conservative £50M EV, Base £232M EV, Aggressive £554M EV), and the seed pricing logic. Also covered in the Reading deck Appendix C |
| Go-To-Market Strategy | Data Room | Complete | GTM Strategy page published and treated as golden source for all materials. Some financial figures intentionally [TBD] pending model alignment. |
| Full Competitor Analysis | Data Room | Complete | Competitive Landscape page shipped. 25+ feature comparison, named competitor profiles, positioning narrative. Pass 2 corrections applied (Avantos $35M, SS&C Black Diamond $2T, Pictet headcount, Unique AG client list) |
| Data Room Preparation | Data Room | Complete | 23 data room HTML pages live with unified sidebar. Internal section plus pitch decks plus data room. 18+ investor-facing sections covering company, product, market, competitors, GTM, traction, team, security, roadmap, ask, financial model, documents, FAQs |
| Market Analysis (TAM/SAM/SOM) | Data Room | Exists - Needs Work | Market Opportunity page shipped with verified sources for £5.5T UK wealth transfer, 10,000+ family offices by 2030 ($5.4T), 16-37% AI budget growth (Wipro 2024), and £600M addressable revenue across the three initial markets (UK, Switzerland, Italy). 6% capture delivers £36M ARR. Unverified $130T/56K/1.5M trio removed; opportunity now anchored bottom-up |
| Phase 2: Campaign Setup | |||
| Investor Best Fit Exercise | Strategy | Complete | 5 investor categories defined and live in the Fundraising Dashboard targets table (Lead VCs, Fintech / WealthTech VCs, WealthTech Angels, Strategic Investor-Customers, Series A parking lot). Full investor pipeline in the Investor Pipeline page (~67 tracked, 18 high-fit, 9 meetings scheduled) |
| LinkedIn + CrunchBase Optimization | Outreach | Complete | Team profiles updated with current WealthAi titles. Pratim Das transitioned from contractor to full-time CTO 9 April. Crunchbase enrichment complete. Crunchbase optimisation and LinkedIn company complete. Team profiles pending. |
| Website | Outreach | Complete | Data room site shipped and deployed at website-gamma-jade-12.vercel.app. 23 pages live including index-dataroom, dataroom, product, market, competitors, GTM, traction, team, security, roadmap, ask, financial-model, documents, FAQs, deck embeds, plus internal pages (fundraising, status, risks, investors, financial-model-review) |
| Target Investors 100+ | Outreach | In Progress | ~67 investors profiled in the Investor Pipeline page. CRM-style tracker with 5 categories. Expand to 100+ before outreach launch |
| Investor FAQs | Outreach | Complete | FAQs page shipped. 8 Q&A entries covering the main investor objections. Live in data room sidebar |
| CRM Setup | CRM | Not Started | No external CRM (HubSpot, Attio, Airtable) in place. The Investor Pipeline page acts as temporary tracker |
| Email Templates + Sequences | CRM | In Progress | ~40 cold email opening lines drafted in the Investor Pipeline page per fund. Lemlist folder created in investors page. Full Lemlist setup with sequences not yet built |
| KPIs + Reporting | CRM | Not Started | No success metrics defined. Fundraising dashboard KPI tiles cover high-level round metrics but campaign-level reporting is not set up |
| Phase 3: Activate Campaign | |||
| Lemlist Setup | Outreach | Not Started | Blocked by Phase 1 and Phase 2 |
| Activate Campaign | Outreach | Not Started | Blocked by Phase 1 and Phase 2 |
| Reporting | Outreach | Not Started | Track and report campaign performance |
| Investor Refinement | Outreach | Not Started | Iterate on targeting + pitch based on response |
| Phase 4: Due Diligence Prep | |||
| Investors Start DD | Data Room | Not Started | Data Room work in progress |
| DD Questions + Responses | Data Room | Not Started | Strategy doc objection handling is a starting framework |
| Phase 5: Close | |||
| Term Sheets | Negotiations | Not Started | Receive and review term sheets |
| Negotiation | Negotiations | Not Started | Negotiate final terms |
| Follow Up | Negotiations | Not Started | Manage investor follow-up and close |
Data Room Folder Checklist
What needs to be ready before investors start due diligence.
Needed Before Outreach
Company Overview
Shipped: Teaser Deck (8 slides), Presenting Deck (14 slides), Reading Deck (22 slides plus appendices), Investor FAQs (8 Q&As). The data room itself serves as the investment memo. Still outstanding: Cap Table (blocked by FF signatory)
People
Team folder completely empty. Need founder bios, team profiles, org chart, advisory board details
Product Demo + Feedback
Need 3-5 min demo video (screen-record Morningstar demos). Compile customer feedback document
Financials
Shipped: Financial Model v2 with scenarios, unit economics (LTV:CAC 8.3x in 2026 rising to 16.9x by 2028, CAC payback 14.4 months in 2026 dropping to 7.1 months in 2028, gross logo retention reported separately from cohort NRR), P&L, cash flow, headcount. Formula-native Excel plus interactive Financial Model dashboard plus advisor briefing in the Model Review (Advisor) page. In progress: reconciled historical financial statements (Willis leading), chart of accounts (Willis + Chris jointly building), billing and invoicing process (being defined alongside Patronus as first paying client)
Market Research
Shipped: Competitive Landscape page (25+ feature comparison, named profiles), Market Opportunity page anchored on UK wealth transfer, family office trajectory, AI budget growth, and £600M addressable revenue across the three initial markets (UK, Switzerland, Italy), with 6% capture delivering £36M ARR. Unverified $130T/56K/1.5M trio resolved by removing the figures and re-anchoring bottom-up
Technology
Shipped: Product Deep Dive, Product Roadmap, and Security & Compliance pages as investor-friendly summaries. Still outstanding: compress large PDFs in Google Drive (252MB + 68MB), extract detailed architecture diagrams
Go-To-Market
GTM Strategy page published in data room. ICPs, sales funnel and positioning documented. Financial figures pending alignment with the model
Press Coverage
Nothing exists. Need copies of media articles, PR announcements
Needed After Investor Interest
Material Contracts & Agreements
Saranac MSA signed. Capital Economics MSA signed. NCC and Knightons in data room. 6 partner agreements filed (Axyon, MDOTM, Morningstar, Stratiphy, Tiller, Wealth Kernal).
Governance
Need: Certificate of incorporation, board minutes (none exist, Willis working with accountant), ESOP (on hold per Jason), SEIS/EIS Advance Assurance, historical financials (Willis + accountant in progress). Term Sheet still labelled "Draft"
Full People Pack
Need: org chart, employment/contractor agreements (Paul targeting standard contracts by end of w/c 14 April), formal ESOP grants (currently informal letters only, on hold)
Technology (Deep)
Need: DB schema export, security audit, SOC 2 / pen test, CI/CD documentation
IP & Trademarks
Need: International trademark filings (EU/GCC), additional domains (.com/.ai), IP assignment agreements
Insurance & Legal
Need: D&O, PI, cyber insurance policies (none currently in place)
Regulatory
Need: SEIS/EIS Advance Assurance confirmation. FCA/ICO registration if applicable
Corporate & Legal Document Tracker
Outstanding corporate documents and agreements required for due diligence. Updated 11 April 2026.
Corporate Documents
| Document | Owner | Status | Notes |
|---|---|---|---|
| Cap table + shareholder agreements | Paul | Blocked | Blocked by FF Italian signatory issue. SeedLegals cannot generate accurate cap table until resolved. Shareholder agreements are in data room |
| Certificate of Incorporation | Paul | Complete | Basic governance document in data room |
| Board minutes / investor updates | Paul / Willis | Missing | No board minutes exist. Willis working with the accountant to produce them |
| ESOP documentation | Paul | Blocked | 26.37% of shares (238,000) allocated to option pool. Blocked specifically on HMRC valuation (4-6 week process). Will not be issued to anyone until employment contracts are also ready |
| SEIS/EIS Advance Assurance | Paul | Obtained | Granted by HMRC. Confirmation on file. Unlocks UK angel participation with 50% (SEIS) or 30% (EIS) tax relief |
| Historical financials | Willis | In Progress | Willis leading remediation. Financial Model v2 is complete so forward projections are reconciled. Historical statements still missing. Chart of accounts in progress (Willis + Chris jointly). Billing and invoicing process in progress alongside Patronus as first paying client |
Agreements & Contracts
| Document | Owner | Status | Notes |
|---|---|---|---|
| Saranac MSA (counter-signed) | Paul | Done | Counter-signed and in data room |
| Affinity Trust agreement | Jason | Dropped | Dropped from pipeline April 2026. Wanted a slightly adjacent use case in trust services, not a fit. No agreement required |
| Employment / contractor agreements | Paul | In Progress | Standard contractor agreement drafted by Paul (sent to Willis for review 8 April). Jason and Paul to go onto PAYE first. Target: all team contracted by end of April |
| Partner agreement severability clauses | Paul | Review Needed | Axyon AI and MDOTM agreements now in data room. Severability clauses flagged as DD risk. No update from Paul |
Client & Launch Group Agreements
Every client and Compliance Launch Group member needs a current signed agreement before investor outreach. Target: all 12 launch group firms plus existing clients.
Existing Clients
| Client | Product | Agreement Status | Notes |
|---|---|---|---|
| Saranac Partners | Compliance (MAR) | MSA + Side Letter | Anchor sponsor of Compliance Launch Group. Counter-signed, in data room. Leading MAR Agent PoC |
| New College Capital | Strategy-Execution | MSA | Live on platform as reference deployment. NOT invoiced ("commercial favours" per Jason 10 April). Position externally as reference client, not revenue |
| Knightons Capital | Strategy-Execution | MoU | Live on platform as reference deployment. NOT invoiced ("commercial favours" per Jason 10 April). Position externally as reference client, not revenue |
| Capital Economics | Research / Distribution MoU | At Risk | Two-way MoU signed. 20% rev share Year 1, ~£2.5K per client per year across 250 institutional clients. UPDATE 11 April: Adam (new CCO) engaged with Jason. CE assessing buy vs build for AI capabilities, ExCo Monday, board decision within 10 days. Two-way partnership benefits agreed, pricing model under redesign (CE pushed back on per-client MOU pricing). Jason to deliver partner-vs-build case and summary by Sunday |
| Patronus Partners | First paying client (en route) | In Progress | Committed £400K investment AND signing as a client. Will be first paying client. Conversion expected Q2 2026 |
Compliance Launch Group (7 firms confirmed, 5 more being sourced, 12 total target)
| # | Firm | Engagement Status | Agreement Status | Notes |
|---|---|---|---|---|
| 1 | Saranac Partners | Signed | MSA + Side Letter | Founding compliance partner |
| 2 | Patronus Partners | In Progress | Needed | Active engagement. Agreement needed for data room |
| 3 | JM Finn | In Progress | Needed | 100+ user opportunity. Board-level engagement |
| 4 | Rathbones | In Progress | Needed | Major UK wealth manager |
| 5 | Mediobanca | In Progress | Needed | Largest pipeline deal. 100+ users |
| 6 | TBC | Open Slot | ||
| 7 | TBC | Open Slot | ||
| 8 | TBC | Open Slot | ||
| 9 | TBC | Open Slot | ||
| 10 | TBC | Open Slot | ||
| 11 | TBC | Open Slot | ||
| 12 | TBC | Open Slot |
Finance & Operations
Updates from Willis's call with Chris (accountant), 8 April 2026.
| Item | Owner | Status | Notes |
|---|---|---|---|
| Align financial year to calendar year | Jason | Decision Needed | Chris had been working to Sept year-end. Calendar year better for investors. Paul and Willis already discussed. Jason to confirm |
| VAT registration | Chris (accountant) | In Progress | Chris will revert on where VAT registration stands |
| Chart of accounts | Willis / Chris | In Progress | Willis and Chris jointly building. Required for clean historical financial statements and ongoing reconciliation |
| Reconciliation process | Willis | Manual | Currently very manual at the accountant's end. Potential to automate with an agent. Willis to discuss |
| Xero access and usage | Jason / Willis | Review Needed | Unclear when Chris was given access. Doesn't sound like he has reviewed it. Needs checking |
| Treasury function | Willis | Not Started | Currently no treasury function. Worth considering post-raise given macro environment and inflation |
| Billing and invoicing process | Jason / Willis | In Progress | Process being defined in tandem with Patronus Partners becoming the first paying client. Likely run through Xero |
| Day-to-day accountancy | Chris (accountant) | Review Needed | Chris can take this on but engagement letter needs reviewing. Paul/Jason: where is the existing engagement letter? |
Last reviewed: 11 April 2026